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The artist contributes his £25k prize Mercury Prize to independent concert halls

Sam Fender accepting Mercury Prize in the North East
He received the prestigious award recently in the North East

The star has handed over the entirety of his twenty-five thousand pound Mercury Prize winnings to the Music Venues Trust, which functions to save the UK's grassroots music venues.

He was awarded the prize on October 16 as his third album People Watching was declared the top album of the past year.

Fender has chosen to give the cash to the Music Venues Trust, in acknowledgment of the crucial part local spots fulfilled in his early career.

"I personally wouldn't be doing this success if it wasn't for all the gigs I did around the region, and further afield, when I was starting out," stated Fender. "These venues are renowned, but they are struggling."

From early 2023 onward, over 150 of these spaces have shut down – about 16 percent of the total UK scene.

In the last year, well-known musicians including the band Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to help venues survive, by applying a minor surcharge to their ticket costs, which benefits local stages.

Sam Fender also joined in, raising over £100k on his live tour to help thirty-eight local spots across Britain.

The donation helped spaces that were dealing with potential shutdown due to difficulties caused by flooding, blazes and bereavements, as well as licensing issues, court cases and neighbor objections.

Other venues were granted financial assistance in modernizing amenities and technical equipment that directly benefitted artists and fans.

"The concept that funds from performances in big venues backs the independent spots, where it all starts for musicians like me, is just sensible," Sam Fender has commented.

Pulp in concert
The group are one of the many acts who donated their award funds to non-profits

Fender is not the first artist to contribute his honor funds to worthy causes.

Back when the band received the award in 1996 for their record Different Class, frontman the singer announced that the group would donate their prize money to the non-profit War Child.

That year, rapper and singer the artist split her prize among several good causes, such as the children's charity and a Sickle Cell organization.

"Additionally, I gave a thousand pounds to the center, to their gymnastics class, because I trained in gymnastics when I was growing up and they required updated gear," Ms Dynamite explained to outlets.

In recent years, the band contributed their winnings to the youth organization that supported their act, as well as other local music groups.

And 1994 winners M People gave their prize to a MS organization after a friend was identified with the condition.

"Winning was ample," stated artist Small. "The cash was the extra but we could do without the extra, because we had the cake. So our winning touched the lives of others."

In the past week, the MVT revealed it had saved a couple of small stages in south-east England, by bringing them into public stewardship.

The Joiners in Southampton and the other in Bristol were bought under the public acquisition program, which is backed by a national body and music fans who acquire "stakes" in the venues.

Written by

Yvonne Contreras

Mira Chen is a tech strategist and writer with over a decade of experience in digital transformation and startup ecosystems.

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